Porter Research integrates the knowledge value chain by systematically collecting market data, transforming that data into targeted and actionable knowledge, and leveraging that knowledge in your go-to-market planning and execution.

We provide you with the reach and richness of information to carefully assess your target market. And, we offer the ability to enhance the speed and precision of your go-to-market planning and execution through business consulting and training.

We offer a high degree of expertise in several vertical markets. Healthcare IT is our specialty.

We take your business from knowledge to know-how in real time.

Comprehensive market research and business solutions offerings

Porter Research offers a full line of services to ensure your business success.

• Customer loyalty and CRM – Retaining customers and employees is easier than finding new ones. But, it still requires commitment and regular assessment of the strength of the relationship in order to win their loyalty.
  
  
• Market needs – Want to launch a new product or enter a new market while minimizing risk? Find out the needs and wants of customers in your target market before finalizing your product’s features and functions and before finalizing your go-to-market strategy.
  
  
• Win-loss sales decision analysis – Why do you win some sales and lose others? Is it your sales representative, your product demonstration, or something else? How were competing vendors in your sales opportunities assessed?
  
  
• Lead Generation – Porter's Lead Generation Services are targeted exclusively at increasing near term revenues for your company. In today's hyper competitive business climate filled with cautious buyers, Porter helps you accomplish your revenue goals in several important ways. Not only do we help you qualify your best buyers, but we also assist you in developing a good mix of both suspects and prospects to keep your funnel full. Let Porter start generating new revenue for you today.
  
  
• White Paper Development – With it getting more and more difficult to get noticed in the trade press, companies are turning to “White Papers” in growing numbers to reach customers directly in order to build mind share. With 14 years of publishing and research experience, Porter can help you produce professional grade, high-impact White Papers either from recent research, other data sources or from case studies of actual customers. And, with benefits like increased customer confidence, added visibility and greater brand recognition, we take research directly into revenue generation to impact your company’s bottom line!
  
  
• Business solutions – At the top of the knowledge value chain is the transformation of knowledge into action. Porter offers consulting in operations and strategy, as well as training, to accelerate your go-to-market planning and execution.
  
  
• Brand awareness – Market awareness and perceptions of your brand can rise and fall quickly in a changing market. As Tom Peters says, you are constantly being branded by others, so it is important to take control now. The first step is to get a systematic understanding of the shape of market perception of your brand through survey research.