Porter Research integrates the knowledge value chain by systematically collecting market data, transforming that data into targeted and actionable knowledge, and leveraging that knowledge in your go-to-market planning and execution.

We provide you with the reach and richness of business intelligence to carefully assess your target market. And, we offer the ability to enhance the speed and precision of your go-to-market planning and execution through business consulting and training.

Brand Awareness Research

Market awareness and perceptions of your brand can rise and fall quickly in a changing market. As Tom Peters says, you are constantly being branded by others, so it is important to take control now.

The first step is to obtain a systematic understanding of the shape of market perception of your brand through survey research.

Typical Brand Awareness Research questions include:

• Which single company comes to mind first as a provider for IT solutions?
  
  
• Which other companies come to mind?
  
  
• What qualities does the market leader possess that the other companies do not?
  
  
• What factors drove your decision to select your primary vendor?
  
  
• To what degree are you aware of the company’s capabilities in the area of IT solutions?
  
  
• Please list the types of products that you know the company sells.
  
  
• What three words best describe the company’s position in the industry?
  
  
• What is your perception of the company’s products? Experience? Technology? Service? Sales processes?
  
  
• Based on your understanding of the company’s direction how do you perceive its position over the next 12–24 months?

In the fast moving technology industry in which companies are launched, merged, acquired, and morphed into new business, Brand Awareness research is critical to establishing and maintaining the desired market awareness and perceptions of your company.

Porter Research’s Business Solutions Group can help you identify and build the desired market perception of your brand through strategic business consulting that builds on your brand awareness research. To find out how to get a copy of a sample Brand Awareness survey instrument, please click here.