Porter Research integrates the knowledge value chain by systematically collecting market data, transforming that data into targeted and actionable knowledge, and leveraging that knowledge in your go-to-market planning and execution.

We provide you with the reach and richness of business intelligence to carefully assess your target market. And, we offer the ability to enhance the speed and precision of your go-to-market planning and execution through business consulting and training.

White Paper Development and Publishing

With it getting more and more difficult to get noticed in the trade press, companies are turning to “White Papers” in growing numbers to reach customers directly in order to build mind share. With 17 years of publishing and research experience, Porter can help you produce professional grade, high-impact White Papers either from recent research, other data sources or from case studies of actual customers. And, with benefits like increased customer confidence, added visibility and greater brand recognition, we take research directly into revenue generation to impact your company’s bottom line!

In addition to research based White Papers, we also produce White Papers based on other data sources:

• Existing (secondary) data sources – Sometimes you simply want to provide an overview of what various known authorities on a specific subject are saying. Or, you want to document the evolution of thinking on that subject.
  
  
• Customer case studies – At other times you may wish to highlight customer decision factors and implementation experiences with your product. Using in-depth interviewing techniques, we recreate the rich nuances of those experiences to which prospective customers can relate.

With editorial space in the trade press shrinking daily, companies are going directly to the market today to build brands. The accelerating trend of White Paper marketing is getting increased traction with readers looking to stay up with technology through case studies, market analysis or best practices strategies.

Porter’s high-impact white paper marketing offers companies the following benefits:

• Customer confidence and satisfaction
  
  
• Shorter sales motion
  
  
• Enhanced company reputation as thought leader
  
  
• Product promotion
  
  
• Visibility in the trade press
  
  
• Greater brand recognition
  
  
• Opt-in opportunity for communicating with customers and prospects

Our research-based White Papers are a complete, fully edited, and publication ready analysis of the key issues, market dynamics, product or technology of critical concern to your target market. For more on White Papers, click links below.