Porter Research integrates the knowledge value chain by systematically collecting market data, transforming that data into targeted and actionable knowledge, and leveraging that knowledge in your go-to-market planning and execution.

We provide you with the reach and richness of business intelligence to carefully assess your target market. And, we offer the ability to enhance the speed and precision of your go-to-market planning and execution through business consulting and training.

Market Needs Research

Want to launch a new product or enter a new market while minimizing risk? Find out the needs and wants of customers in your target market before finalizing your product’s features and functions and before finalizing your go-to-market strategy.

To attain and maintain your edge over the competition, you need customized, focused research that assesses your target market’s needs, desires, concerns, and aspirations. Research and analysis that only you own.

We collect and analyze survey data on the market needs of end-users and what they require in the products and services they consider for purchase. After reviewing your specific concerns and goals for the research, we customize questions and identify contacts that will deliver the answers vital to your business.

Typical Market Needs research questions include:

• How are product and service needs being answered by the market?
  
  
• What objections/obstacles are blocking technology purchases?
  
  
• What product and service features and capabilities are critical to customers?
  
  
• What are the key steps in the buying decision process and who are the decision makers?
  
  
• What are the price brackets for your products or services?
  
  
• What are the critical selection criteria in choosing a company to supply the products and services your business offers?
  
  
• Which are the best potential partners for delivering your products and services?
  
  
• What is the preferred technology to deliver to the market?
  
  
• Where are the most profitable sales opportunities for your company?

Market Needs and Opportunities Research provides more than critical data regarding which products and services have the highest market potential. These studies produce valuable lists of prospects who have a high interest in the type of products or services you might be considering. To find out how to get a copy of a sample Market Needs survey instrument, please click here.