Porter Research integrates the knowledge value chain by systematically collecting market data, transforming that data into targeted and actionable knowledge, and leveraging that knowledge in your go-to-market planning and execution.

We provide you with the reach and richness of business intelligence to carefully assess your target market. And, we offer the ability to enhance the speed and precision of your go-to-market planning and execution through business consulting and training.

Lead Generation

Generating new revenue is the real game for most companies in today's competitive marketplace and Porter's Lead Generation services are aimed directly at increased sales.

Smart lead generation is a proven process that pinpoints lucrative prospects and produces highly measurable and predictable results. Porter Research Lead Generation studies are designed for technology companies that sell complex solutions with extended buying cycles.

Porter Research provides lead generation services exclusively to the IT industry. Our clients include a broad range of systems vendors adn professional service companies including Hospital Information Systems, ERP and Supply Chain companies, managed care and insurance systems, Educational IT vendors, Financial systems, CRM, Document Management, Internet Financial Systems, EDI, e-commerce, Document imaging and web content, IT Consulting, Interface Engine and a variety of other niche IT companies.

All of our projects are designed, approached and managed to add value by accomplishing or or more of the following benefits for our clients:

• Immediate increases in revenue
  
  
• Deploying your sales force more effectively
  
  
• Provide factual information on your market's demographic makeup
  
  
• Identify immediate and future opportunities within the territory based on your qualifications
  
  
• Identify, measure, and quantify the market potential for your product
  
  
• Identify the majority of qualified prospects for your organization based on a set of qualification identified by you
  
  
• Identify the current solutions each target prospect has implemented
  
  
• Identify the target prospect's plans for their current solutions
  
  
• Identify the competitive landscape in the territory/markets