In over a decade of IT market research and consulting Porter Research has developed an extensive list of satisfied clients.

Comments as to why clients selected Porter over other research companies ( from a survey conducted by McCormick Research Group ).

Out of the three or four companies we considered, we went with Porter Research for three reasons:1)Porter focuses on high tech companies like ours, so we knew they would really understand our business; 2) We knew other companies who had a favorable relationship with Porter ; 3) The price was reasonable -- not the cheapest, but not the most expensive.

Much more personal touch. Very flexible in responding to the surprises that happen in the course of a project.

More cost effective than other research companies. The quality of the response, and percentage of completed calls, is higher than other companies that I've used.

Porter Research is easy to do business with… and we like their research approach (the gaps and relation to four areas that lead to the loyalty philosophy).

Porter is more personal in their approach. I like their methodology for coming up with the right questions to ask.

We receive information from the Gartner Group, but the information we receive from Porter is much more valuable because of the detailed information specific to our business. The pace of the industry is such that the semi-annual information that we receive from subscriptions does not compare to the ongoing information we receive from Porter Research.

Again from McCormick Research on why customers value working with Porter.

Porter is extremely responsive, has an excellent understanding of the market, and is an invaluable partner to our sales effort.

Porter Research’s people are exceptionally good at following up on our comments and suggestions. I feel like we’re their only concern.

I think Porter presents the results professionally and provides recommended actions with substance and achieve-ability.

Their people on the phone are fantastic. We get comments all the time from our satisfaction sample about what professionals ‘we’ have.

They give us unadulterated firsthand knowledge of why prospects buy or don't buy our products, their perceptions of these products, and our company.

Porter is valued as an extension to my marketing team. Their executives’ knowledge and experience is unique and highly respected and valued by my team.

The information we get from Porter Research doesn’t pull any punches or leave answers dangling. They give us the unbiased comments and excellent details.

I think that Porter provides great value: third party measurement of what we hold most dear. The results are used to improve weaknesses and publicize strengths.

Porter Research has been an integral part of our ability to evaluate the weaknesses and strengths of our product (SW and HW), customer service, support, and sales processes. Their information has led to some key organizational changes that have measurably improved our position in the market.

Validation, confirmation, redirection: feedback from customers.