Porter Research was founded in 1989 at the dawning of the Internet era and the modern IT industry, winning early recognition for its innovative research in customer loyalty in the IT marketplace.

The company continued to grow and evolve with the development of the IT industry, adding new research products that currently include:

• Customer Loyalty & CRM – to measure the expectations and satisfaction of your hard-won customers, and enhance retention and reference-ability
  
  
• Market needs – find out the needs and wants of customers in your target market before finalizing your product’s features and functions or go-to-market strategy, plus find new sales leads
  
  
• Win/loss Sales Analysis – to cultivate sales success by identifying your competitive edge in the complex sale
  
  
• Lead Generation – to uncover qualified buyers and sales leads in your marketplace
  
  
• White Papers – to get increased visibility, brand awareness, and credibility with your prospects and customers in the marketplace
  
  
• Brand Awareness – to ensure that your brand continues to enjoy favorable marketplace recognition well after initial marketplace success
  
  
• Business Solutions – consulting and training that refines and accelerates your go-to-market strategy and execution
  
  

Expertise and Capability

Porter Research has provided business intelligence, consulting and training to Global 2000 companies as well as emerging new companies in the information technology industry for over a decade.

Our Clients

Some of our global IT clients are listed below.

• 3M
  
  
• Baxter
  
  
• CPSI
  
  
• ACS Healthcare Solutions
  
  
• NCR
  
  
• EDS
  
  
• Availity
  
  
• HID Global
  
  
• TriZetto
  
  
• Xerox
  
  
• IBM
  
  
• Internet Security Systems
  
  
• Eclipsys
  
  
• McKesson
  
  
• Palm
  
  
• PeopleSoft
  
  
• Siemens
  
  

Porter Research maintains its own call center with rigorously trained survey research associates and analysts. This ensures continuous direct monitoring of project progress and quality assurance.

Additionally, Porter Research analysts and management regularly participate in industry meetings, public symposiums, and publishing on emerging IT and business issues. This constant exchange of ideas keeps us engaged and updated on the issues critical to the success of our customers.

Links in the knowledge value chain

Porter Research specializes in customized, in-depth, telephone-based and web based survey research. The research data and analysis is proprietary information belonging solely to our customer, and is held in the strictest confidentiality by Porter Research.

We target C-Level decision-makers in our sampling. However, this may vary depending on the contact level (VPs, directors, etc.) of interest to our customers.

As a full-service, survey-based, market research company Porter Research provides the following items in its service offerings:

• Design of survey database
  
  
• Guidance on sampling, sample segmentations and target contact level
  
  
• Acquisition of contact list (if necessary)
  
  
• Interview-based data collection
  
  
• Regular updates during the data collection phase
  
  
• Final report in PowerPoint, with recommendations and “next steps”
  
  
• On-site presentation of results
  
  
• Optional generation of marketing materials (press release, company white paper, magazine article, etc.) based on research results
  
  
• Optional business consulting and training

We take your business from knowledge to know-how in real time.